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McArdle Web Solutions

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Projects & Lab

Real systems, built and running.

From 2019 to 2024 I was a developer and consultant at a global tech consulting firm, building cloud contact centers, internal tools, and enterprise solutions for major healthcare organizations, Fortune 500 clients, and federal projects requiring Public Trust clearance.

Most of that work is under NDA. Here is some of what I have built since, for clients and for myself.

Automated pipeline

Quote form

→

Lead routing

→

SMS & email follow-up

→

Stripe invoice

→

Booked event

Client work

GoHighLevel

Stripe

SMS & email automation

Event staffing company

Automated lead-to-payment system.

For a high-volume mobile bartending and event staffing company, I built a fully automated lead-to-payment system using GoHighLevel and Stripe: a custom multi-step quote form, automated lead routing, SMS and email follow-ups, UTM tracking, and Stripe-powered invoice flows, all managed through GHL workflows.

The result: no more manual quoting, faster response times, and full visibility into lead sources and conversion rates.

HarborSignal.ai dashboard showing live oil and gas prices and port status cards for Los Angeles/Long Beach, Singapore, and Rotterdam

My product

AIS data

Claude SDK

Node.js

DynamoDB

HarborSignal.ai

Maritime intelligence for shipping stocks.

HarborSignal turns live AIS vessel-tracking data into trading signals for shipping equities, as accessible alternative data instead of expensive enterprise providers.

  • Monitors port activity at Los Angeles/Long Beach, Shanghai, Singapore, Rotterdam, and Houston
  • Flags vessel anomalies that can signal shifts in shipping activity
  • Signal Lab A/B tests multiple AI model variants against each other
  • Built from scratch on Node.js, DynamoDB, and the Anthropic (Claude) SDK
Visit HarborSignal.ai ↗

How it works

New lead

→

AI text reply

→

Qualify

→

Book call

→

CRM updated

Example solution

Claude API

GoHighLevel

Twilio

AI lead response agent

Built to answer every new lead within a minute, day or night.

A ready-to-deploy system for service businesses that lose deals to slow follow-up. When a lead comes in from a form, ad, or missed call, a Claude-powered agent texts back, answers common questions, qualifies the lead, and books a call on your calendar. Everything is logged to your CRM, and your team can take over at any point.

  • Connects to GoHighLevel or your existing CRM
  • SMS through Twilio, with instant handoff to a person
  • Qualifying questions tailored to your business
  • Guardrails, approved answers, and full conversation logs

Example solution: a reference design I deploy and customize for clients.

Talk about this for your business

Next build

More projects on the way

New tools and client case studies will be added here as they ship. Want to see something specific, or talk about building something similar for your business?

Get in touch

Want a system like this for your business?

The same engineering behind these projects can power your lead handling, operations, or internal tools.

Book a free intro call
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McArdle Web Solutions

AI implementation, workflow automation, and full-stack builds for businesses that want systems that actually work.

St. Petersburg / Gulfport, Florida

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