McArdle Web Solutions

Automation Solutions for Small Businesses & Agencies

I help small businesses and agencies save time, reduce errors, and scale faster by automating their workflows with tools like Zapier, GoHighLevel, and custom APIs.

AI Agents & LLM Implementation

The Next Level of Automation: Intelligence that Acts. I build and deploy custom AI agents powered by Claude that don’t just move data—they think. I help you move beyond “if-this-then-that” and into autonomous systems that can research, draft, and execute tasks based on your specific business logic.

Includes:

  • Custom Claude Agents: Purpose-built AI agents to handle lead qualification, customer support, or content operations.
  • Agentic Workflows: Multi-step chains where AI agents use tools (Zapier, GHL, or Custom APIs) to complete complex projects from start to finish.
  • Prompt Engineering & Fine-Tuning: Optimizing LLM outputs to ensure your agents speak in your brand voice and follow your exact SOPs.
  • MCP Integration: Connecting Claude directly to your local data or proprietary software via the Model Context Protocol.
Two futuristic robots examining a glowing digital globe with network connections.

Workflow Automation

I design and build custom automations that eliminate manual tasks in your business.
Think: “When a form is filled out, it updates your CRM, sends a Slack message, adds a task to your board, and sends a personalized email.”

Includes:

  • Zapier, Make, or Pabbly automation
  • Google Sheets, Slack, Discord, Trello integrations
  • Custom JavaScript/API workflows
Workflow automation dashboard connecting Slack, Gmail, Google Sheets, Zapier, Dropbox, Salesforce, Stripe, and Asana with task metrics and recent activities

CRM & Lead Automation

Capture, follow up, and close leads automatically. Whether you’re using GoHighLevel, ActiveCampaign, or something else—I’ll make sure no lead slips through the cracks.

Includes:

  • Form-to-CRM automation
  • Email/SMS follow-ups
  • Appointment scheduling and reminders
  • Lead source tracking (UTM, GCLID, etc.)

API & Platform Integrations

Need two tools to talk to each other? I build custom integrations—even between platforms that don’t “officially” connect.

Includes:

  • Stripe, PayPal, Shopify, Calendly, Google APIs
  • Firebase/Firestore automations
  • AWS Lambda & custom webhook endpoints

Automation Maintenance & Support

Workflows break. Tools update. Shit changes. I offer monthly support so your automations don’t fall apart when you’re not looking.

Includes:

  • Monthly audits & error monitoring
  • Fixes, tweaks, and improvements
  • Unlimited “what if we automated…” consults